The constant growth of internet users and the availability of user-friendly and manageable online promotion tools are leading to the expansion of the internet advertising market. Given that the use of internet advertising accompanies any modern business, regardless of its direction or size, researching this topic is relevant. The advantages of internet advertising compared to other advertising channels include: low cost of campaign implementation, high effectiveness and the ability to deliver advertising messages to the target audience through specific types of internet advertising, and the ability to make changes to advertising campaigns promptly.
MARKETING COMMUNICATIONS FOR PROMOTING EDUCATIONAL SERVICES
Bohdan Pletyanyi, Kateryna Levchuk (Kamyanske, Ukraine) | Завантажити статтю