ХІ Міжнародна науково-практична інтернет-конференція

Abstract: Many people want to have their own business, because it is always more profitable to work for themselves than for someone else. In order to start your own business, you need many conditions. When a person has all the necessary conditions for starting a business, he is faced with the question of how to formalize such a business officially. Official registration begins with the choice of legal form. This article will help you with your choice.

The constant growth of internet users and the availability of user-friendly and manageable online promotion tools are leading to the expansion of the internet advertising market. Given that the use of internet advertising accompanies any modern business, regardless of its direction or size, researching this topic is relevant. The advantages of internet advertising compared to other advertising channels include: low cost of campaign implementation, high effectiveness and the ability to deliver advertising messages to the target audience through specific types of internet advertising, and the ability to make changes to advertising campaigns promptly.