The prevalence of disinformation in food products in Ukraine represents a significant challenge to consumer protection. This phenomenon encompasses the deliberate misrepresentation of the quality, composition, or origin of food items, with the aim of deceiving consumers. The principal forms of disinformation are as follows: - manufacturers have been known to provide misleading information on product labels. To illustrate, a product may be labelled as "100% natural," yet it may contain artificial additives, preservatives, or colourants such as E211 (sodium benzoate) or E102 (tartrazine), which are chemicals added with the intention of extending shelf life or enhancing colour.
DISINFORMATION IN FOOD PRODUCTS: IMPACT ON CONSUMER HEALTH AND BRAND TRUST
Oleksiy Tsukarev (Ukraine, Kamianske) | Download article